#132: Ish Jindal, Co-Founder and CEO of Tars, on Bootstrapping from $0 to $1M in ARR with a SaaS Company for Marketers
Ish Jindal is the co-founder and CEO of Tars, a company that helps marketers increase their PPC and paid ad conversion rate by 50-200% using chatbots and conversational landing pages. On a Conversational Landing Page, visitors are greeted with an automated chatbot which starts a more human-like conversation on text, gives them only the relevant information about your product/service and asks them for their contact information at the right time. With this approach users don't get overwhelmed by all the information listed on a typical static landing page and they are focused on having one conversation with the chatbot. This increases the chances of the user giving their information and turning into a lead for you.
Ish co-founded Tars with Vinit in 2016. He's been passionate about entrepreneurship since his college days. He enjoys building, scaling and connecting the dots between sales, marketing and customer success at Tars. He can also be heard on podcasts, talking about conversational marketing and chatbots.
Connect with Ish Jindal
Some of the Topics Covered by Ish Jindal in this Episode
- How Ish and his co-founder Vinit Agrawal started Tars and the problem they set out to solve
- How Tars works
- How they went about early testing of Tars and getting their first customers while still experimenting with its functionality
- The customer outreach process for Tars and how it changed through early growth
- How they approached funding
- What Ish learned about pricing through building Tars and his advice for other entrepreneurs pricing SaaS
- Value-based pricing and the importance of adjusting pricing throughout the growth of the company
- Tars' customer acquisition strategy
- Content marketing and how they prioritize content to create credibility throughout the customer journey
- Creating traction and Tars' growth trajectory
- How Ish and Vinit built out their team and their original reluctance
- How Ish and Vinit determined roles and responsibility during the first two years
- The biggest challenges Ish has faced over the past year
- Ish's big vision for Tars
- Ish's resources for ongoing education
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