1 min read Podcast

#275: Erik Jacobson, Founder and CEO of Lemonpie, a Full Service Podcast PR and Production Agency Helping Brands Grow, on the 3 Different Podcasting Strategies and How to Approach Them

Erik Jacobson is the Founder and CEO of Lemonpie, a full service podcast PR and production agency. Erik first saw the power of podcasting after working with podcasters like Tim Ferriss.
#275: Erik Jacobson, Founder and CEO of Lemonpie, a Full Service Podcast PR and Production Agency Helping Brands Grow, on the 3 Different Podcasting Strategies and How to Approach Them

Erik Jacobson is the Founder and CEO of Lemonpie, a full service podcast PR and production agency. Erik first saw the power of podcasting after working with podcasters like Tim Ferriss. With Lemonpie, he now helps companies like FreshBooks, HubSpot, and Four Sigmatic use podcast strategies to build awareness and drive revenue. He also recently launched Hatch, which offers unlimited podcast editing. You can get deep-dive case studies, expert interviews, and all of Erik’s podcast strategies on his weekly show, Brands That Podcast.

Some of the Topics Covered by Erik Jacobson in this Episode

  • What Lemonpie is and how Erik fell in love with podcasting
  • How Erik ended up working for Tim Ferriss and Jason Calacanis
  • How to know if a podcast strategy is right for your business and where to start
  • The 3 different podcast strategies and the pros and cons of each
  • Tips for how to approach and get the most out of each of the podcasting strategies
  • Video vs audio podcasting
  • Understanding the ROI of podcasting
  • The logistics of creating your own podcast
  • Growing your audience and distribution when starting a podcast
  • Some example brands doing a great job with podcasting
  • The services Lemonpie and Hatch offer and Erik's new course, Podcast in a Week
  • How to avoid "podfade"

Subscribe to the Just Go Grind Podcast

Want to Join a Supportive Community of Ambitious Founders?

Learn more about the Just Go Grind Founder Community, a group of more than 90 founders learning and building together each week 👇

Learn More

You might also like...

Jul
19

Exciting Update + The Unrelenting Ambition of Sam Altman (Just Go Grind Premium Episode #1)

I launched a newsletter!! Okay, so it launched back in December when I decided to pause this podcast, more on
1 min read
Jan
09

#352: Julien Smith of Practice, on Optimizing for Long Value, Driving Emotion When Raising Venture Capital, and Inside Tips for Building a Better Business

Julien Smith is currently the Co-founder and CEO of Practice, a world class tool to help coaches build their businesses entirely on their own. He has started many companies, including Breather, for which he raised $150M and got to Series D before handing it to a hired CEO.
2 min read
Jan
02

#351: Candace Nelson of Sprinkles, on Disrupting the Bakery Industry to Build an Empire, Expansion into New Markets, and Strategic Brand Building

Candace Nelson is a serial entrepreneur, NYT and WSJ bestselling author, angel investor, TV personality, and executive producer. In 2005, she founded Sprinkles, the world’s first cupcake bakery, which disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon!
2 min read
Dec
19

#350: Dan Schaefer of Native Pet, on Product & Brand Innovation, Finding the Right Manufacturing Partner, and First Principles Thinking to Forge Your Own Path

Dan Schaefer is the Co-Founder and CEO of Native Pet, a pet nutrition company that is redefining pet supplements by harnessing the nutritional power of whole food ingredients to deliver organic, highly effective, & limited ingredient treats, supplements and chews.
2 min read
Dec
12

#349: Brennan Spellacy of Patch, on Value-Driven Category Creation, Strategic Hiring at a High-Growth Startup, and Enabling Trust through Transparency

Brennan is the Co-Founder and CEO of Patch, the platform for negative emissions and scaling unified climate action.
1 min read